Consumers are constantly connected, and that’s not a bad thing. It’s time for the industry to fully embrace technology and all it can do for the garden.
Garden Media Group releases its annual Garden Trends Report for 2016. Syncing with Nature identifies eight consumer trends that will shake up the garden and outdoor living industry this coming year.
The industry trends report finds gardening has transformed into a connected lifestyle in 2016. The rising millennial generation is constantly plugged in.
These eight new trends show ways the gardening and outdoor living industries can lure future consumers – and their digital accessories – outside and connect garden hobbyists with a broader community.
“Consumers are seeking experiences that enhance their wellbeing and support their busy lifestyles,” says Susan McCoy, president of Garden Media. “When used together, technology can bring people into nature and connect one to the other.”
The report says that consumers are merging technology with nature, not as a distraction, but as a way to explore, educate and entertain.
“Consumers are constantly connected, and that’s not a bad thing. It’s time for the industry to fully embrace technology and all it can do for the garden,” says McCoy. “The more consumers learn about nature, the more they will grow to care about it.”
Being in sync with nature is the first step in a healthy and rewarding lifestyle, according to the report. People have a passion for preserving the earth, and any small change in home landscapes can have a big impact.
The complete 2016 Garden Trends Report is available for free download now. Read Garden Media’s GROW! blog for weekly trend updates and industry news.
Garden Media Group ignites buzz for clients, offers innovative public relations campaigns and secures top media placements and partnerships. The boutique PR and marketing firm is known as the best in the home, garden, horticulture, outdoor living, and lawn and landscape industries. The annual Garden Trends Report is one of the most published garden studies in trade and consumer news.
It's a great report and you can download the full details here.